Corporate Social Responsibility CausesĬonsumers expect businesses to invest in helping social, economic, and environmental causes. Let the 80-20 rule of marketing guide you and make sure that only 20% of the content you publish on your business blog is self-promotional.ģ. 80% of your content should be useful, meaningful, and non-self-promotional. This makes them have firsthand information about your business and can always refer to your blog for needed updates.Īs much as you can market your products and services on your business blog, don’t make this the norm. Writing company news and posting on your blog can be interesting to consumers, journalists, potential business partners and vendors. Here are 3 simple ways to help you write interesting, useful, and meaningful business blog contents that people actually want to read The challenge for most companies is that they don’t know what to write on. As a business owner or manager, writing and posting interesting contents on your business blog can help your business in many ways such as increasing Google search traffic to a company website, building relationships with consumers, increasing brand awareness and driving word-of-mouth marketing.
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